Thoughts, notes and guides on branding, design and marketing your business
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Halloween marketing ideas for small businesses, by business
Marketing
Practical, low-effort Halloween ideas for your website, branding, marketing and content, broken out by the kind of business you run.
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Can't I just use Canva, AI or Fiverr?
Software & Tools
An honest breakdown of what Canva, AI tools and Fiverr are genuinely good for, and where they fall short for real branding work.
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The design tools actually worth paying for (and the ones you don't need yet)
Software & Tools
Canva, brand kits, photography, scheduling tools — which design tools are actually worth paying for as a small business, and which can wait.
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Signs your Cardiff or South Wales business needs a rebrand
Branding & visual identity
Honest signs it might be time for a rebrand, with a local South Wales lens, and what's probably just a smaller fix instead.
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Email marketing basics, the small business channel that still beats social media
Marketing
Email marketing quietly outperforms social media for most small businesses. Here's the plain-English case for it, and how to actually start.
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Why your branding should be judged on more than how it looks
Branding & visual identity
Good branding should do more than look nice. Here's what separates branding that performs from branding that's just decoration.
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What is UX/UI, and why does it matter for your website?
Websites
UX and UI aren't the same thing, and mixing them up can mean fixing the wrong problem. Here's the plain-English difference and why it matters.
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Is DIY branding hurting your business?
Branding & visual identity
Cutting corners on branding could be costing you sales. Here's how to spot the signs of DIY or AI-made branding, and why customers notice more than you'd think.
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